The Hype

Profoto Sweden Launch 3 Masters Interviews with Tim Wallace

Article text
Profoto is a major driving force in the manufacturer of professional lighting systems aimed at the professional photographer and today they released a set of 3 of their 'Masters' interview's that they recently recorded with Ambient Life photographer Tim Wallace where he discusses his work, lighting and his feelings towards what makes a successful commercial image in todays market. The interviews are part of the 'Master Series' of films that Profoto produce featuring renowned professional photographers from around the World.

The Tim Wallace Interviews Launched By Profoto Today
These interviews can be viewed on our news page here or at the main Profoto websites globally

Profoto was founded in 1968, in Stockholm, by photographer and engineer Eckhard Heine and photo equipment retailer Conny Dufgran, both Swedish. Their relationship started out with mr Dufgran selling mr Heine a new flash unit - that didn't work. Annoyed with the failing unit, mr Heine went home and invented a new type of flash, with the focus on durability. Simply by walking around in Stockholm for two weeks, he immediately sold 25 units. Profoto was born - with a bang - and a few months later Eckhard Heine and Conny Dufgran launched the new Pro-1 generator internationally at the Photokina trade show in Cologne.

Behind the scenes photography - Jessica Gremaud