The Hype

NFT Calendar completed for 2010

This week we completed all the design work on the 2010 NFT calendar with our client taking full delivery early this week.
The calendar marks the completion, in many ways, of the major branding changes for the UK wide logistics company when they worked along side Ambient Life photographer Tim Wallace earlier this year.

Tim- 'Re-branding for a long established company is always a difficult decision and one that has to be approached very carefully to ensure that current clients are not confused and potential new clients understand a clear message for the future of the business. I worked very closely with the company executives and head of marketing at NFT on the branding project some months ago and I am delighted with the positive and dynamic message that has resulted from the changes that were made. With the photography our firm responsibility we injected a great deal of effort to show NFT as a 24/7 operation that is both polished and effective in its function to some very large clients such as Asda and Sainsburys'. The 2010 NFT calendar will be distributed over the next few weeks and we are very confident that it will help to re-enforce the new branding in a very positive way'.