The Hype

Grocer shoot for NFT

When winter descends upon us we often find ourselves having to cope with driving rain and high winds, these are just some of the elements that our good old 'British' weather is most famous for. Ambient Life photographer Tim Wallace had no choice but to deal with conditions when we had a tight deadline on a commission to shoot an advertising photograph for our client NFT to be published in The Grocer magazine shortly.

Tim- "The photograph we needed to shoot was to feature David Frankish the NFT CEO and also one of the new split level trailer units that help to boost efficiency for NFT's clients. David is a great guy and is somewhat on the tall side which in this case helped as it made it slightly easier to balance the shot out with the tractor unit and trailer in the background. It had just about rained all day but we had a small window of 30 minutes so we grabbed the chance and used multiple portable studio lights to get the shot I was after with the drama that it deserved. I'm pleased to say that NFT were very happy with the result and I didn't end up getting the CEO wet..."