Aston Martin DB9 Shoot

21/07/10

This week we were out on location as well as working hard in the studio to shoot some marketing material featuring the infamous Aston Martin DB9. Photographer Tim Wallace has been working with Aston for over 3 years now and talks a little about his approach to this World renowned brand.

Tim- "Aston Martin has to be one of the most well known prestige car brands anywhere in the World today. Arguably being in the forefront of this market sector since the 60's with iconic exposure in films such as James Bond. I have been shooting with Aston's a for a number of years now and a great deal of work has been centred on the classic range however from time to time we do work with the more modern vehicles such as the shoot with the One-77 that we undertook at Gaydon recently. This week however our work was centred on the Aston Martin DB9. Our client required a broad cross section of material which meant that some of the shoot was performed in a studio and some out on location. With one main model to work with the first part of the shoot was to look at the detail lit work in the studio, its always the best approach as the cars cleanliness will start to suffer as soon as its exposed to the elements."

"Following the completion of the detail work we then moved the car to the separate locations for the static work. For me personally I always feel that shooting a car is very much the same as shooting a portrait of somebody in as much as you really need to capture the character of the car, the mood, the passion. Prestige cars are an emotional purchase in my view and the drive to promote a car or model is often a case of giving the viewer / customer a glimpse into the world through your eyes, setting the scene and making them want to be standing where you are. The shoot was completed in one day and I'm very pleased with the results as the client is also, which is always a good thing!"

The DB9 is the first model to be built at Aston Martin's Gaydon facility in Warwickshire, England. The moniker "DB" stems from the initials of David Brown, the owner of Aston Martin for a significant part of its history. The DB9, which was designed by Ian Callum and finished by his successor, Henrik Fisker, superseded the now-discontinued Aston Martin DB7 (also by Callum) which started production in 1994.

On the British automotive show Top Gear it is thought of highly, notably on the show's "Cool Wall" segment, where the presenters considered it to be "too cool" for the wall and it received its own category, dubbed the "DB9 Sub Zero Fridge" which was in fact a mini-refrigerator with the car's card within it.