The News Hype
Project Vanquish - The Worlds Best Aston Martin
25/05/13Aston Martin has been building cars the most beautiful and desirable cars in the world for 100 years and they knew our centenary demanded something special. There mission was to produce the greatest Aston Martin in history, the car to lead us into their second 100 years, a car with power and beauty, a new flagship model for Aston Martin into the future. With the most advanced engineering, the most beautiful design and the finest materials, they created the best Aston Martin ever, they created the the all all new carbon fibre 'Vanquish'.
This week car photographer Tim Wallace was tasked with the project of shooting this car for out UK client Aston to capture that beauty, the power and to visually afford it the grace of its design and the craftsmanship that has been poured into this new exciting model for 2013.
Tim - "This project was first spoke of very early in January this year and its one of those projects that you know will be very important. Aston Martin celebrate their 100th centenary year this year and there is a real feeling of drive and passion in the air not only to push forward the business but also to really pull all the stops out and create something really quite magical that will grab the Worlds audience by the scruff of the neck, shake it and say 'hey look at what we just did...' The Worlds best Aston Martin is a phrase I have heard a lot over the last few months but in truth its correct in the case of the new Vanquish, the car is quite honestly amazing both to look at and to drive and as a photographer its my role to try the very best I can to impart the feelings and emotions that I personally feel when I look at or indeed drive this car so that Aston's clients and customers can review the imagery and hopefully get a real sense of what this model has to offer and all the emotions that come through owning such a beautiful car.
We split the project over just two days, shooting first the detail of the car including engine, interior and design work on the body itself. This is something that I love to do and the lighting is very much key in this sort of work. The work was completed using Hasselblad medium format digital equipment and the lighting on this particular model was a challenge because of the highly reflective properties of the paint. Day 2 we shifted to a location that we had scouted a few days earlier to ensure that it was still suitable, and the car was delivered to me there under covered transporter to ensure that it was kept as clean as possible and also to detract from inviting too many bystanders during shooting. Over all it was a great project to be involved in and the work will be used in marketing and service material within Aston as well as being injected into the current Aston Martin 100yr Centenary Book that we are currently about 80% of the way through completing."
If you would like to learn more about lighting and how Tim works to achieve his photography then please join us online at Kelby Training where you can review and enjoy all of our online video classes, each of which is around a 1 hour in duration.
Kelby Training with Tim Wallace Checkout our online classes here at Kelby Training