Tim Wallace is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to he business aspects of commercial photography within the market place today. Tim is the recipient of many awards such as Photographer of the Year Awards and most recently was awarded both International Advertising Photographer of the Year and the UK Motor Industry Photographer of the Year. He has a very down to earth approach to business and is renowned for speaking openly and candidly about both working within the field of photography and also the marketing and business side of his chosen profession.

He is well respected within the photographic industry not only for his 'working knowledge' of the industry but also for being very approachable and happy to try and help others understand and deal with the demands that photographers in todays very competitive and sometimes complex industry.

Since being asked in 2008 to be the first commercial photographer to hold a 'live shoot' seminar by Jaguar and since then demand for places on these events has grown and Tim has gone onto provide further 'live shoot' seminars with Jaguar, Land Rover, and Morgan to demonstrate both his approach and his skill as well as holding further live shoot events in other parts or Europe Tim also gives class based talks as part of his annual UK wide tour to discuss the business and technical aspects of his work as well as help others progress their own photographer and businesses through a better understanding of what is achievable and how to approach the industry today.

Recently Tim had his work showcased in the infamous Hasselblad 'Victor' Book, a industry World wide and highly acclaimed publication, being named by as one of Europe's most creative new photographers and a leading figure in the field of car photography. Today Tim works with different organisations and leads dedicated seminars and live shoots demonstrations for many leading organisations such as Nikon. Over the last few years Tim has worked closely with Nikon where has has been invited to stage events with them such as at the 'Focus' 4 day photography event in England where he staged the opening talk seminars to discuss his work and his approach to shooting some of his commercial work. Tim also worked with Nikon Europe recently where he lead a comprehensive demonstration 'live shoot' event on stage in Denmark to launch the demonstrate the new Nikon D4 camera solution to a audience of over 160 fellow professional photographers from across Europe. His work has also been featured in many publications and manufacturer based commercial advertising to promote a positive and inspired message about creative photography. Most recently Tim had work featured in the 2013 Nikon FX brochure launched in Europe and Tim also takes part in numerous interviews regarding his work and through the year for magazines and websites and in early 2013 recorded a set of video interviews for Profoto Sweden talking about his lighting methodology.

Online Classes with Kelby Training

In the US Scott Kelby described Tim recently as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim's the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the 8 featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as a second 1 hour video interview where Tim talks about what inspires him today and talks through the journey that led him to where he is today.

Kelby Training video classes with Tim Wallace Checkout our online classes here at Kelby Training

Kelby Training Video Classes in the US

Kelby Training - With Tim Wallace Checkout our online classes here at Kelby Training





Behind the scenes during the US filming

All of the filming took place in Ybor near Tampa Florida at a location known as 'The Trolley Barn', a location made famous in its use during the filming of 'The Punisher' a few years ago. October in Florida is still pretty hot and during our first week the weather was indeed very humid with the whole team really feeling that heat inside the barn. Our choice of cars over the term of the shooting was a Ford Mustang V6, a Dodge Challenger, and a Cadillac CTS.





Behind the scenes photography - Jessica Gremaud

If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 7 video classes, each of which is around 45 minutes to 1 hour in duration.

Kelby Training with Tim Wallace Checkout our online classes here at Kelby Training

Pro Features, Articles and Interviews

Tim is often invited to talk about his work in the field of automotive car photography and we've included some links to some of the recent Pro features and interviews that Tim has given that may offer some interesting additional reading for those interested in this area of photography as well as Tim's approach to such topics as lighting, logistics, creating that all important atmosphere for the right shot.


BBC Radio following the International Advertising Photographer of the Year Award Interview

Profoto Sweden - 'Pro Interview'
Pro Interview - US - 'Personal Interview'
Photography - Scott Kelby- 'BTS of Kelby Classes'
Leading Pro's at Work - DSLR Europe- 'Pro Interview'
US Photographer Interview - Borrowlenses- 'Interview'
DSLR PRO Malaysia- 'Pro Interview'
DSLR Cutting Edge PRO - 'Photographer Feature'
Hasselblad Victor Magazine - 'Pro Photographer Feature'
PhotoPro Magazine - 'Lighting Feature'
Calumet - 'Photographer Spotlight' Interview
Digital SLR Photography - 'Photographer Interview' UK Magazine
Scott Kelby - 'Guest Interview' US Feature
Elinchrom Switzerland - 'The Making of Tim Wallace' Feature
What Digital Camera - 'Creative Drive' Photographer Interview
Focus Magazine - 'Photographer Tim Wallace' Feature Interview
Digital Camera - 'Out There' Magazine Interview
Pro Insight - 'Capturing Cars' Feature

Profoto is a major driving force in the manufacturer of professional lighting systems aimed at the professional photographer and recently they released a set of 3 of their 'Masters' interview's that they recently recorded with Ambient Life photographer Tim Wallace where he discusses his work, lighting and his feelings towards what makes a successful commercial image in todays market. The interviews are part of the 'Master Series' of films that Profoto produce featuring renowned professional photographers from around the World.

The Tim Wallace 'Masters' Interviews recorded by Profoto Sweden

Live Shoot Seminar and Event Dates 2013

We are very pleased to announce the dates and venues for the 2013 'Be Inspired' tour of seminars and live shoot Pro events to be held by Photographer Tim Wallace of AmbientLife.
Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as work flow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours normally take place each year and have always proved very popular.
We look forward to enjoying the tour is 2013 that will start with a 'Pro live shoot' event that we have organised with our client Land Rover to be given on the Land Rover proving ground at their plant in Solihull in the UK on the 8th February 2013. The talks this year that Tim has designed and written himself will be delivered throughout the UK starting in February in Edinburgh, Scotland and will cover the major cites including London, Birmingham, Manchester, Bristol, Glasgow, with some additional events to be announced soon in the US as well as Holland and Germany.



The 2013 seminars are split into two separate types of event that we hope offer something for everybody, from non professional photographers looking to improve their understanding of light and photography through to the Pro talks aimed at professional and established photographers discussing such items as business, marketing, client approach and pricing within the industry

Birmingham Land Rover Pro Shoot
8th February (Friday)
Land Rover Solihull Site - Land Rover Live shoot event - SOLD OUT

Edinburgh
22nd February (Friday) Pro Seminar Talk
23rd February (Saturday) Amateur Seminar Talk

London
1st March (Friday) Pro Seminar Talk
2nd March (Saturday) Amateur Seminar Talk

Birmingham
22nd March (Friday) Pro Seminar Talk
23rd March (Saturday) Amateur Seminar Talk

United States
*5th – 19th April - Dates and Venues to be announced

Manchester
3rd May (Friday) Pro Seminar Talk
4th May (Saturday) Amateur Seminar Talk

Bristol
24th May (Friday) Pro Seminar Talk
25th May (Saturday) Amateur Seminar Talk

Glasgow
7th June (Friday) Pro Seminar Talk
8th June (Saturday) Amateur Seminar Talk

Royal Photographic Society Bath - Lecture and Personal talk by Tim Wallace
19th June 2013 at the RPS Headquarters in Bath
Tickets available direct from the RPS here

Holland
June - Dates and Venues to be announced
Pro Seminar Talk

Germany
June - Dates and Venues to be announced
Pro Seminar Talk

How to register and book your place for and Event or Seminar

All of our UK based seminar talks and Pro live shoot events in the UK can be booked through the main Calumet Seminar central website here where you will see all of Tim's events and venues clearly laid out with additional details and feedback from previous attendees. Please note that the RPS event is a special one off event and will be organised and booking will be directly through the Royal Photographic Society.

Pro Talk Ingredients

Aimed at business's already established and possibly struggling for direction or looking to increase workload and focus more.

This seminar is NOT about car photography is about business in the Commercial World of Photography and how to give yourself the best chance of success, the business aspects and the mental state of mind required. The class is also very much aimed at people thinking about starting as a Professional Photographer and are looking for a better idea of things they need to focus their efforts and planning on to succeed in this difficult market.
If you would like to know how Tim has managed to build his business from scratch in just 6 years to where he is now then this is the seminar for you to attend where Tim discusses business openly and frankly and how his approach to market has helped to give him the success he enjoys today as well respected name known Internationally for his work as well as the recipient of many awards including Commercial Photographer of the Year.

*Planning your business to give it the best chance to succeed in the future…
*Focus your business and understand why we need to do this and how to do this
*Tax Basics and things to consider
*Building a portfolio
*What it 'really' takes to be a commercial photographer in 2013
*Marketing yourself and presenting your work to the Clients
*Understanding the minefield of commercial quotes and pricing for work effectively





Amateur Talk Ingredients

Aimed squarely at those that are seeking to learn more about photography and gain a better understanding of light and other elements that turn good pictures into great pictures. These talks are not based on just understanding digital camera equipment but more looking at the whole discipline of photograhy and more importantly setting the right frame of mind to have a better approach to talking pictures and in turn enjoying the whole process to allow more creative ideas and work to evolve through a better understanding of light, choosing equipment and getting rid of some old miss perceptions about photography and what can and can't be done.

*Camera owner or Photographer?
*Equipment, a look at what you need and what you don't
*Approaching photography with an open mind
*Light and how to understand it better to improve look and feel of your work
*Lighting basics on minimal equipment
*Processing your files
*Presenting your work
*How to create new inspired work yourself






The Background to our events

Tim has being giving seminar talks and staging 'Pro live shoot events' for over 6 years now and since our first public seminar series held for UK prestige car manufacturer Jaguar, the demand for Tim's public speaking and 'Live shoot' events has grown. This sort of event had never been done before at this level within the car industry and was very much 'a industry first' at that time. The first event was held at Jaguars main headquarters at Castle Bromwich in their purpose built auditorium.





A great deal of planning and organisation from the supporting groups such as Hasselblad and Nikon went into the event and Calumet took on the logistics and promotion of the event. Following these first seminars we were delighted to receive 96% positive feedback from both Jaguar and the attendees on what has turned out to be a series of both car photography seminars for Jaguar and Land Rover each year with Morgan joining in 2010. Tim also gives a commercial based talks around the UK where he talks through the business based aspects as well as the
technical area's of his work. These events are organised alongside Calumet and during the last few years seminars that were held by photographer Tim Wallace received the highest positive feedback of any event that had been staged in that same year, a great accolade we feel to not Only Tim's passion for his work but also his ability to connect with his audience and deliver a more modern and inspired view on photography. Tim has also worked with Nikon both in and outside the UK, giving talks on stage for Nikon at the launch day of the UKs largest Photography event, FOCUS, as well as recently being invited to Denmark by Nikon to demonstrate the Nikon D4 on stage performing a live shoot at the Audi flagship design centre in front of an audience of over 160 people.








John Maries, Executive Director Jaguar
"I just wanted to say that I thought the event day was superb and your hard work and organisation really paid off. For me, the day flowed seamlessly along and enabled everyone to enjoy it. Thank you. Please send my thanks, also, to the vendors. The combination worked brilliantly. Even I enjoyed the chance to try out some exotic kit! The students will, I am sure, be talking about their day for some time. Thanks to you, they had a unique opportunity to work in a professional environment. I was especially pleased to see them engaging with the older cars.
As a sign of your success. I have to tell you the Finance Controller is still buzzing, this morning, and has five images on his wall, already! Favourite words from the day, "Leather! Who's photographing the leather?".

Chris Russel-Fish - Managing Director of Hasselblad
"I think the event is really great and its good to see people coming to grips with the different bodies available through Hasselblad, these are in effect our customers of the future. It was great to meet Tim, a down to earth bloke who made me laugh and connected to the audience really well"



The Morgan Special 1 Day Event



We stage unique events with our client Morgan at their factory set in the glorious Malvern Hills. Morgan is a an amazing story in itself and the cars that they produce are both exciting and unique in every way.
Recently Ambient Life Photographer Tim Wallace worked with the company to produce some photography both for new brochures being planned and also for the launch of the new Sports Roadster at the World famous Geneva Motor Show in Switzerland.

The one day events include a live shoot set up with photographer Tim Wallace along with full support from Hasselblad UK with the latest H4 Digital medium format cameras, also ProFoto lighting, and Epson were on hand to offer advice and assist throughout the course of the day.
The lucky few that manage to secure a tickets for these events are also invited to a lunch during the day as well as get a unique guided tour of the Morgan facility in its entirety. Further Morgan events are planned so keep your eyes open for details on this page throughout the year for dates and booking details.





Behind the scenes at our recent Morgan Event at the Malvern Factory.



Inspired UK Tour with Tim Wallace

Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as work flow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business.



These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.






Land Rover 2 Day Pro Live Shoot Events


Following the success his live shoot seminars with Jaguar Tim now conducts 'live' seminars with Land Rover at their main centre in Halewood, Liverpool and also the Land Rover site at Solihull in the West Midlands. These events follow a similar format but involve a 'live' shoot this time working outdoors in a purpose built areas located near the main centres. The shoots are split into separate area's to concentrate on the setup from scratch of a professional lighting arrangement for shooting a Land Rover on medium format digital Hasselblad equipment as well as 2 other area's for action based photography. The media sample below was put together after a 4 hour shoot on site at the location to promote the events with Calumet. Our new 'Go Beyond' events are now based on a more focused group event over 2 days rather than 1 to give those attending a very in depth and broad sample of this environment. Details and booking is available through Calumet.