Photographic seminars and UK photography tour events with commercial photographer Tim Wallace including details on our 'Pro' live shoot location events with clients Morgan and Land Rover.

Photography is a passion for many people and there are a few who turn that passion into a successful career. Ambient Life photographer Tim Wallace is a photographer who is renowned for not only being very passionate about his craft but also very open in his approach to the all important business aspect of commercial photography. Since being asked in 2008 to be the first commercial photographer to hold a 'live shoot' seminar by Jaguar we have seen demand grow, and since then demand for places on these events has grown and Tim has gone onto provide further 'live shoot' seminars with Jaguar, Land Rover, and Morgan as well as also giving class based talks as part of his annual UK wide tours to discuss the business and technical aspects of his work and Commercial Photography today.







Details of up and coming tours as well as our 'live shoot' seminars can be found on this page our sponsor Calumet Events. Current 'Live shoot' seminars include two 2 day events for Land Rover at their main plants in the UK as well as a special centenary event with Morgan at their UK factory.

All of Tim's live seminars are fully supported and sponsored such companies as Hasselblad and give those attending a chance to work and interact with the latest Hasselblad professional equipment such as the new Hasselblad H4 medium format digital cameras. Support staff are also on hand to assist and to answer any equipment based questions. Further support comes from ProFoto for lighting equipment as well as Epson for professional output and printing.







Features and Articles on Tim's Car Photography
Tim is often invited to talk about his work in this field and below we've included some links to recent features and interviews that may offer additional reading for those interested in this area of Tim's work.


Calumet - 'Photographer Spotlight' Interview
Digital SLR Photography - 'Photographer Interview' UK Magazine
Scott Kelby - 'Guest Interview' US Feature
Elinchrom Switzerland - 'The Making of Tim Wallace' Feature
What Digital Camera - 'Creative Drive' Photographer Interview
Focus Magazine - 'Photographer Tim Wallace' Feature Interview
Digital Camera - 'Out There' Magazine Interview
Ron Martinsen - 'Top Photographers' US Interview
Pro Insight - 'Capturing Cars' Feature


2010 Seminar and Event Dates


Live Shoot Seminars at Land Rover

Birmingham Plant - 2 day Live Seminar - 20th and 21st April - Completed
Halewood Plant - 2 day Live Seminar - 14th and 15th October. Limited Places Available

Please note that places are limited and tickets sell out very fast both in the UK and to photographers outside the UK who come to attend. Book your place early to avoid missing out.

Bookings can be made for the 'Halewood Event' through Calumet here.


Live Shoot Centenary Special Event at Morgan

Morgan Special 1 day Live Shoot - Malvern - 16th July. Sold Out

Due to the high demand we are considering a second event and at this stage are requesting people register their interest with Calumet Marketing. We are currently in talks with Morgan regarding a second date and will announce this decision in due course.

Bookings can be made for the 'Morgan Event' through Calumet here.



UK Tour Dates

Central London – Sat 4th September
Glasgow – Wed 8th September
Manchester – Sat 2nd October
Nottingham – Fri 8th Oct
Bristol – Fri 22nd Oct
Birmingham – Fri 5th Nov
Edinburgh – Sat 13th Nov
Liverpool – Wed 17th Nov

The 2010 UK Tour will be discussing starting in Commercial Photography. Tim will be covering such topics as;

*Building an efficient Workflow
*Buying equipment
*Making a business plan
*Tax and VAT
*Building a portfolio
*What it 'really' takes to be a commercial photographer
*Marketing yourself
*Presenting work
*Pricing work and quotes



If you wish to book a place on any of the events mentioned on this page please contact the marketing department of Calumet UK who organise our placements on these seminars or visit the dedicated Calumet Events pages.
bookings can be made here Calumet Events Online

Since our first public seminar series held for UK prestige car manufacturer, Jaguar the demand for Tim's public speaking and 'Live shoot' events has grown. This sort of event had never been done before at this level within the car industry and was very much 'a industry first' at that time. The first event was held at Jaguars main headquarters at Castle Bromwich in their purpose built auditorium. A great deal of planning and organisation from the supporting groups such as Hasselblad and Nikon went into the event and Calumet took on the logistics and promotion of the event. Following these first seminars we were delighted to receive 96% positive feedback from both Jaguar and the attendees on what has turned out to be a series of both car photography seminars for Jaguar and Land Rover each year with Morgan joining in 2010. Tim also gives a commercial based talks around the UK where he talks through the business based aspects as well as the
technical area's of his work. These events are organised alongside Calumet and during the last few years seminars that were held by photographer Tim Wallace received the highest positive feedback of any event that had been staged in that same year, a great accolade we feel to not Only Tim's passion for his work but also his ability to connect with his audience and deliver a more modern and inspired view on photography.





Our Jaguar seminar ran a full day with introductions being made by the Executive Director of Jaguar. Following an initial 20 minute talk by Tim on the aspects and issues surrounding commercial car photography today the attendees had a chance to watch Tim perform a live shoot with a Jaguar on stage in the main auditorium at the Castle Bromwich head quarters shooting with both Hassleblad and Nikon equipment.
During the event Tim talked through the lighting setup and offered attending photographers the chance to both shoot with the same level of equipment and work with him to change the set up several times giving viewers an opportunity to see how differing light arrangements effect the subject.
With excellent support from both Hassleblad and Nikon the groups were able to get a chance to shoot with the equipment themselves under Tim's guidance and advice. This allows the user a rare and valuable opportunity to experience high end commercial photography at close quarters as well as test and get the feel for the type of equipment used for this type of commission.



Further 'live shoot' seminars now are available with some other clients of Tim's such as Land Rover and Morgan, details are available from Calumet online and also we will be posting information on our news page 'The Hype'.

John Maries, Executive Director Jaguar
"I just wanted to say that I thought the event day was superb and your hard work and organisation really paid off. For me, the day flowed seamlessly along and enabled everyone to enjoy it. Thank you. Please send my thanks, also, to the vendors. The combination worked brilliantly. Even I enjoyed the chance to try out some exotic kit! The students will, I am sure, be talking about their day for some time. Thanks to you, they had a unique opportunity to work in a professional environment. I was especially pleased to see them engaging with the older cars.
As a sign of your success. I have to tell you the Finance Controller is still buzzing, this morning, and has five images on his wall, already! Favourite words from the day, "Leather! Who's photographing the leather?".

Chris Russel-Fish - Managing Director of Hasselblad
"I think the event is really great and its good to see people coming to grips with the different bodies available through Hassleblad, these are in effect our customers of the future. It was great to meet Tim, a down to earth bloke who made me laugh and connected to the audience really well"

Tim Wallace
"I have to say that this was a really great event and I for one thoroughly enjoyed being able to work with all that attended. We had originally planned to get everything set up across the 2 stages by close of play on Friday afternoon however we ran into some power issues, as sometimes happens, and needed to return at sunrise on Saturday to get everything completed in preparation for the opening. This just would not have been possible without the really fantastic hospitality of Jaguar and the enthusiastic support and professionalism of the supporting vendors. A special thank you to Paul and Ben from Hassleblad for being on hand and really helping things flow smoothly, not to mention the amazing amount of work by David France from and his assistant Dave. We had a tremendous amount of lighting equipment to cope with, quite literally a lorry load of the stuff, and the guys worked incredibly hard to ensure we got the results that we were looking for. Thanks also to the guys from Nikon fro their superb dedication to the event and for their countless hours of assistance to those wishing to learn more about the equipment. Finally I'd like to give my thanks to Frankie from Calumet, an extraordinary young lady that helped to pull the whole lot together and ensure we all had what we needed whether it was sending somebody out for another extension cable or the bacon sandwich that she brought in for me early on the Saturday morning.



The Inspired Tour

Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as workflow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours normally take place in the third quarter of each year, these are very popular and availability is restricted.





These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.



Tim discusses many aspects of photography including work-flow and how he approaches it for maximum efficiency, equipment in respect of DSLR Vs Medium format as well as lighting and just how he feels that shooting styles have changed over the last 10 years. He also openly speaks about the industry and personally talks through some of his own work, explaining his thought process and how he approaches a shoot and well as his own experiences of how to first approached the commercial market as a new comer. Finally we look at digital as a whole, some techniques Tim uses in Photoshop that he designed as well as looking at the importance of a fluid professional work-flow, discussing if it is still a ‘pure’ medium and how to regain that ‘shooting on film’ feeling that many professionals feel has been lost.






The Morgan Centenary Special Event


In 2010 on the 16th of July we are delighted to announce that we will be holding a unique event with our client Morgan at their factory set in the glorious Malvern Hills. Morgan is a an amazing story in itself and the cars that they produce are both exciting and unique in every way.
Recently Ambient Life Photographer Tim Wallace worked with the company to produce some photography both for new brochures being planned and also for the launch of the new Sports Roadster at the World famous Geneva Motor Show in Switzerland.

The one day event will include a live shoot set up with photographer Tim Wallace along with full support from Hasselblad UK with the latest H4 Digital medium format cameras, also ProFoto lighting, and Epson will also be on hand to offer advice and assist in the course of the day.
The lucky few that manage to secure a ticket for the event will also be invited to a lunch during the day as well as get a unique guided tour of the Morgan facility in its entirety.








Land Rover Seminar Events

Following the success his live shoot seminars with Jaguar Tim now conducts 'live' seminars with Land Rover at their main centre in Halewood, Liverpool and also the Land Rover site at Solihull in the West Midlands. These events follow a similar format but involve a 'live' shoot this time working outdoors in a purpose built areas located near the main centres. The shoots are split into separate area's to concentrate on the setup from scratch of a professional lighting arrangement for shooting a Land Rover on medium format digital Hasselblad equipment as well as 2 other area's for action based photography. The media sample below was put together after a 4 hour shoot on site at the location to promote the events with Calumet. Our new 'Go Beyond' events are now based on a more focused group event over 2 days rather than 1 to give those attending a very in depth and broad sample of this environment. Details and booking is available through Calumet.

Land Rover - Solihull April 20th and 21st 2010
Land Rover - Halewood October 14th and 15th 2010


Visit Calumet Events Here
Booking Page