Seminars
Photography is a passion for many people and there are a few who turn that passion into a successful career. Ambient Life photographer Tim Wallace is a photographer who is renowned for not only being very passionate about his craft but also very open in his approach to the all important business aspect of commercial photography. Tim is the recipient of many awards such as Hasselblad Photographer of the Month Oct 2010, Photographer of the Year Awards and most recently in 2011 was awarded both International Advertising Photographer of the Year and the UK Motor Industry Photographer of the Year 2010.
Since being asked in 2008 to be the first commercial photographer to hold a 'live shoot' seminar by Jaguar we have seen demand grow, and since then demand for places on these events has grown and Tim has gone onto provide further 'live shoot' seminars with Jaguar, Land Rover, and Morgan to demonstrate both his approach and his skill as well as holding further live shoot events in other parts or Europe Tim also gives class based talks as part of his annual UK wide tour to discuss the business and technical aspects of his work as well as help others progress their own photographer and businesses through a better understanding of what is achievable and how to approach the industry today.
In 2010 Tim had his work showcased in 'Victor' Magazine, a industry World wide and highly acclaimed magazine, being named by as one of the UK's most creative photographers.
Online Training with Kelby
In the US Scott Kelby described Tim recently as one of the Ten most influential photographers in the World today and in late 2011 Tim was invited back to the US by Kelby and worked with their filming and production crews to create 4 one hour long video tutorials that covered the lighting of cars, the approach and took an indepth look at how Tim approaches his work. These are available to view at Kelby Training online
Live Shoot Seminar and Event Dates
All Calumet Events can be booked directly through the Calumet Events website here
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We are currently finalising some dates with our sponsors and clients and will be updating these so please recheck our site regularly for further information. This years planned events will be as follows;
Inspiration Included Special one off talks for Nikon UK
Nikon UK - Tim talks on stage for Nikon at the 2011 Focus Event at the NEC - 6th March 2011 (12.45pm and 4pm)
Nikon UK Seminars - FOCUS NEC - 6th March 2011
BIPP North East - An evening talk on commercial photography - 8th April 2011
Land Rover - Pro Location Shooting 2 day event at Solihull - 19th and 20th May 2011
F1 Belgium - Pro / Am 1 day live shoot event at the Belgium Zolder Circuit - 19th and 20th Sept 2011
Jaguar - Special Pro Live shoot event at Jaguar Heritage Centre Coventry 19th November 2011
Land Rover - Pro Location Shooting 2 day event at Halewood with the new Land Rover Evoque - 24th and 25th November 2011
UK Tour - UK annual tour seminars talks relating to professional photography
UK Tour venues and dates;
23th Sept London - Inspired UK Tour Business Talk
4th Oct Manchester - Inspired UK Tour Business Talk
8th Oct Edinburgh - Inspired UK Tour Business Talk
5th Nov Birmingham - Inspired UK Tour Business Talk
12th Nov Glasgow - Inspired UK Tour Business Talk
3rd Dec Bristol - Inspired UK Tour Business Talk
Hasselblad Germany - Pro Studio days in Hamburg and Munich DATES - to be announced shortly
Royal Photographic Society Bath - Talk on commercial photography DATES - to be announced shortly
All of Tim's live seminars are fully supported and sponsored such companies as Hasselblad and give those attending a chance to work and interact with the latest Hasselblad professional equipment such as the new Hasselblad H4 medium format digital cameras. Support staff are also on hand to assist and to answer any equipment based questions. Further support comes from ProFoto for lighting equipment as well as Epson for professional printing.
US Based Seminars
US Inspired - Florida - Special Pro Seminar being held at The Dave Cross Studios in Florida 26th October 2011
Dave Cross Special US Inspired Evening Talk more details here
Kelby Training Video Classes in the US
During October 2011 we spent 2 weeks down in Tampa with the guys from Kelby Training where we shot 4 specific videos for use on the Kelby Training website, these are for review online through Kelby Training.
The four classes that are online with Kelby Training from AmbientLife are;
1. How to light a car using multiple lights
2. Lighting a car and shooting detail with just one light
3. Shooting cars with only available light
4. Photoshop techniques for Car Photographers.
Behind the scenes during the US filming
All of the filming took place in Ybor near Tampa Florida at a location known as 'The Trolley Barn', a location made famous in its use during the filming of 'The Punisher' a few years ago. October in Florida is still pretty hot and during our first week the weather was indeed very humid with the whole team really feeling that heat inside the barn. Our choice of cars over the term of the shooting was a Ford Mustang V6, a Dodge Challenger, and a Cadillac CTS.
Behind the scenes photography - Jessica Gremaud
If you would like to watch how we worked with these cars and made the best use of our lighting then please join us online at Kelby Training where you can review and enjoy all 4 video classes, each of which is around 45 minutes to 1 hour in duration.
Kelby Training Checkout the great content available online here
Features and Articles on Tim Wallace and his work
BBC Radio following the International Advertising Photographer of the Year Award 2010 Interview
Hasselblad - 'Victor Magazine Feature' Interview
DSLR Cutting Edge PRO - 'Photographer Feature'
Calumet - 'Photographer Spotlight' Interview
Hasselblad - 'Photographer of the Month' Interview
Scott Kelby - 'Guest Interview' US Feature
Elinchrom Switzerland - 'The Making of Tim Wallace' Feature
Glen Dewis - 'Photographer Feature' Interview
Digital SLR Photography - 'Photographer Interview' UK Magazine
What Digital Camera - 'Creative Drive' Photographer Interview
Focus Magazine - 'Photographer Tim Wallace' Feature Interview
Digital Camera - 'Out There' Magazine Interview
Ron Martinsen - 'Top Photographers' US Interview
Pro Insight - 'Capturing Cars' Feature
DSLR Pro Malaysia - Pro Interview Feature
The average time that a client or designer takes to decide if they like your style of work is 43 seconds, many photographers argue that it's simply not possible to get across your message in this short amount of time. 'Made in England' is a creative burst that highlights some of the work of UK car photographer Tim Wallace over 12 months, his vision, his style and his passion for pushing creative boundaries. This is the work of Tim Wallace.
The Background to our events
Since our first public seminar series held for UK prestige car manufacturer, Jaguar the demand for Tim's public speaking and 'Live shoot' events has grown. This sort of event had never been done before at this level within the car industry and was very much 'a industry first' at that time. The first event was held at Jaguars main headquarters at Castle Bromwich in their purpose built auditorium.
A great deal of planning and organisation from the supporting groups such as Hasselblad and Nikon went into the event and Calumet took on the logistics and promotion of the event. Following these first seminars we were delighted to receive 96% positive feedback from both Jaguar and the attendees on what has turned out to be a series of both car photography seminars for Jaguar and Land Rover each year with Morgan joining in 2010. Tim also gives a commercial based talks around the UK where he talks through the business based aspects as well as the
technical area's of his work. These events are organised alongside Calumet and during the last few years seminars that were held by photographer Tim Wallace received the highest positive feedback of any event that had been staged in that same year, a great accolade we feel to not Only Tim's passion for his work but also his ability to connect with his audience and deliver a more modern and inspired view on photography.
Jaguar Live Shoot Events
Our Jaguar seminar ran a full day with introductions being made by the Executive Director of Jaguar. Following an initial 20 minute talk by Tim on the aspects and issues surrounding commercial car photography today the attendees had a chance to watch Tim perform a live shoot with a Jaguar on stage in the main auditorium at the Castle Bromwich head quarters shooting with both Hasselblad and Nikon equipment.
During the event Tim talked through the lighting setup and offered attending photographers the chance to both shoot with the same level of equipment and work with him to change the set up several times giving viewers an opportunity to see how differing light arrangements effect the subject.
With excellent support from both Hasselblad and Nikon the groups were able to get a chance to shoot with the equipment themselves under Tim's guidance and advice. This allows the user a rare and valuable opportunity to experience high end commercial photography at close quarters as well as test and get the feel for the type of equipment used for this type of commission.
Further 'live shoot' seminars now are available with some other clients of Tim's such as Land Rover and Morgan, details are available from Calumet online and also we will be posting information on our news page 'The Hype'.
John Maries, Executive Director Jaguar
"I just wanted to say that I thought the event day was superb and your hard work and organisation really paid off. For me, the day flowed seamlessly along and enabled everyone to enjoy it. Thank you. Please send my thanks, also, to the vendors. The combination worked brilliantly. Even I enjoyed the chance to try out some exotic kit! The students will, I am sure, be talking about their day for some time. Thanks to you, they had a unique opportunity to work in a professional environment. I was especially pleased to see them engaging with the older cars.
As a sign of your success. I have to tell you the Finance Controller is still buzzing, this morning, and has five images on his wall, already! Favourite words from the day, "Leather! Who's photographing the leather?".
Chris Russel-Fish - Managing Director of Hasselblad
"I think the event is really great and its good to see people coming to grips with the different bodies available through Hasselblad, these are in effect our customers of the future. It was great to meet Tim, a down to earth bloke who made me laugh and connected to the audience really well"
Tim Wallace
"I have to say that this was a really great event and I for one thoroughly enjoyed being able to work with all that attended. We had originally planned to get everything set up across the 2 stages by close of play on Friday afternoon however we ran into some power issues, as sometimes happens, and needed to return at sunrise on Saturday to get everything completed in preparation for the opening. This just would not have been possible without the really fantastic hospitality of Jaguar and the enthusiastic support and professionalism of the supporting vendors. A special thank you to Paul and Ben from Hasselblad for being on hand and really helping things flow smoothly and the guys worked incredibly hard to ensure we got the results that we were looking for.
The Morgan Special 1 Day Event
On the 16th of July 2010 we were delighted to announce that we will would be holding a unique event with our client Morgan at their factory set in the glorious Malvern Hills. Morgan is a an amazing story in itself and the cars that they produce are both exciting and unique in every way.
Recently Ambient Life Photographer Tim Wallace worked with the company to produce some photography both for new brochures being planned and also for the launch of the new Sports Roadster at the World famous Geneva Motor Show in Switzerland.
The one day event included a live shoot set up with photographer Tim Wallace along with full support from Hasselblad UK with the latest H4 Digital medium format cameras, also ProFoto lighting, and Epson were on hand to offer advice and assist throughout the course of the day.
The lucky few that manage to secure a ticket for the event were also invited to a lunch during the day as well as get a unique guided tour of the Morgan facility in its entirety. Further Morgan events are planned so keep your eyes open for details on this page throughout the year for dates and booking details.
Behind the scenes at our recent 2010 Morgan Event at the Malvern Factory.
Inspired UK Tour with Tim Wallace
Each year Tim delivers a UK tour of venues around the UK from London to Scotland and talks in depth about subjects such as work flow, commercial photography, business development, and how to improve your technique. The tour events are very soundly based on commercial photography in general and also take an in depth look at many aspects of the photography business. These tours normally take place in the third quarter of each year, these are very popular and availability is restricted.
These talks take a rare insight into the world of commercial photography through the eyes of a professional working in this environment both nationally and internationally, and offer people the chance to gain further knowledge in what it takes to become a success in a career that is notorious for its high failure rate.
Tim discusses many aspects of photography including work-flow and how he approaches it for maximum efficiency, equipment in respect of DSLR Vs Medium format as well as lighting and just how he feels that shooting styles have changed over the last 10 years. He also openly speaks about the industry and personally talks through some of his own work, explaining his thought process and how he approaches a shoot and well as his own experiences of how to first approached the commercial market as a new comer. Finally we look at digital as a whole, some techniques Tim uses in Photoshop that he designed as well as looking at the importance of a fluid professional work-flow, discussing if it is still a ‘pure’ medium and how to regain that ‘shooting on film’ feeling that many professionals feel has been lost.
The 2010 UK Tour as an example discussed starting in Commercial Photography.
*Building an efficient Workflow
*Buying equipment
*Making a business plan
*Tax and VAT
*Building a portfolio
*What it 'really' takes to be a commercial photographer
*Marketing yourself
*Presenting work
*Pricing work and quotes
If you wish to book a place on any of the events mentioned on this page please contact the marketing department of Calumet UK who organise our placements on these seminars or visit the dedicated Calumet Events pages.
bookings can be made here Calumet Events Online
Land Rover 2 Day Pro Live Shoot Events
Following the success his live shoot seminars with Jaguar Tim now conducts 'live' seminars with Land Rover at their main centre in Halewood, Liverpool and also the Land Rover site at Solihull in the West Midlands. These events follow a similar format but involve a 'live' shoot this time working outdoors in a purpose built areas located near the main centres. The shoots are split into separate area's to concentrate on the setup from scratch of a professional lighting arrangement for shooting a Land Rover on medium format digital Hasselblad equipment as well as 2 other area's for action based photography. The media sample below was put together after a 4 hour shoot on site at the location to promote the events with Calumet. Our new 'Go Beyond' events are now based on a more focused group event over 2 days rather than 1 to give those attending a very in depth and broad sample of this environment. Details and booking is available through Calumet.
