McLaren MSO (Special Operations) 2019 Brochure Launched
We are very pleased to announce the launch globally of the 2019 McLaren MSO Accessory Brochure
This is a project that commercial automotive car photographer Tim Wallace shot for our client McLaren in the latter part of 2018. The brochure is digitally available through the global McLaren main website and features all of the 2019 accessories and modifications available through McLaren MSO - McLaren Special Operations Division
This is a project that commercial automotive car photographer Tim Wallace shot for our client McLaren in the latter part of 2018. The brochure is digitally available through the global McLaren main website and features all of the 2019 accessories and modifications available through McLaren MSO - McLaren Special Operations Division
18/02/2019
In September 2018 we welcomed on board new client McLaren to AmbientLife
Over the latter part of 2018 car photographer Tim Wallace has been working closely with McLaren, the McLaren Special Operations Team and their production company on a massive photography project for this iconic British sports car company.
McLaren Special Operations (MSO) is a bespoke division, dedicated to helping take McLaren ownership to a whole new level. MSO create cars around an owner’s precise tastes, and are able to provide everything from bespoke customisation options through to building ultra-exclusive limited-edition or one-off models.
Their mission is to make what is already special into something truly unique, to create your perfect McLaren.
The brief was to complete a comprehensive suite of 54 high-quality beautiful photographic assets to be utilised to create the 2019 McLaren ‘Genuine Accessories Catalogue’ that launched globally in February 2019 to the world.
The entire shoot would be based around the McLaren 570S and would need to fully capture the entire range of options that would be available, from the handcrafted carbon through to body modifications, as well as all the interior upgrade options. Once completed the brochure would be available through the global McLaren website and within the ownership portal. McLaren had a very precise requirement for how all the completed images should look and feel, and with new corporate image guidelines in place the photography would need to strictly follow these to allow the suite of images to all tie together when placed within the final brochure.
© Copyright Declaration
All images shown on this site are protected by
International Copyright Law and by the Copyright
Designs & Patents Act 1988.
Over the latter part of 2018 car photographer Tim Wallace has been working closely with McLaren, the McLaren Special Operations Team and their production company on a massive photography project for this iconic British sports car company.
McLaren Special Operations (MSO) is a bespoke division, dedicated to helping take McLaren ownership to a whole new level. MSO create cars around an owner’s precise tastes, and are able to provide everything from bespoke customisation options through to building ultra-exclusive limited-edition or one-off models.
Their mission is to make what is already special into something truly unique, to create your perfect McLaren.
The brief was to complete a comprehensive suite of 54 high-quality beautiful photographic assets to be utilised to create the 2019 McLaren ‘Genuine Accessories Catalogue’ that launched globally in February 2019 to the world.
The entire shoot would be based around the McLaren 570S and would need to fully capture the entire range of options that would be available, from the handcrafted carbon through to body modifications, as well as all the interior upgrade options. Once completed the brochure would be available through the global McLaren website and within the ownership portal. McLaren had a very precise requirement for how all the completed images should look and feel, and with new corporate image guidelines in place the photography would need to strictly follow these to allow the suite of images to all tie together when placed within the final brochure.
McLaren 2019 - Project Background
© Copyright Declaration
All images shown on this site are protected by
International Copyright Law and by the Copyright
Designs & Patents Act 1988.
