Lexus Black Edition Lexus RC 300h F Sport Coupe

Our very first project with Lexus was to shoot the new Black Edition Lexus RC 300h F Sport Coupe. The work was all shot in a studio near London England by photographer Tim Wallace and the work is now being presented through Lexus channels to promote their new 300h model. It is always a challenge to shoot a very dark, if not completely black, metallic car in studio, especially when your client requires the shots to have the car coming out from the darkness to add to the drama and presence of the vehicle.
26/04/2019
Some promotional photography had previously been carried out in the US prior to the cars official unveiling but the images were not quite achieving what Lexus had hoped for from the photography. Lexus contacted Tim as he is well known for his dramatic lighting and most especially for his ability to create dramatic photography of vehicles, or indeed vehicle details, lit in near darkness.

The athletic lines of the Lexus RC 300h F Sport coupe were given dramatic added visual impact with the special new Black Edition model, which went on sale after making its first appearance at the Geneva International Motor Show.
The Black Edition emphasises a dynamic and stealthy look with a range of new black styling elements, inspired by the dense colour of Japanese sumi ink, used for centuries in traditional brush painting and calligraphy.




The F Sport spindle grille, with its graduated “L” motif mesh pattern, has a new dark chrome finish, as do the new-design, circular LED fog lights, positioned on the margins of the lower grille section, adding to the car’s powerful front lighting signature. The 19-inch F Sport alloy wheels have a contrast matt black and bright machined finish, while the window mouldings are in black stainless steel, toning smartly with the coupe’s Graphite Black metallic paintwork. The F Sport spindle grille, with its graduated “L” motif mesh pattern, has a new dark chrome finish, as do the new-design, circular LED fog lights, positioned on the margins of the lower grille section, adding to the car’s powerful front lighting signature.













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All images, text and ideas are the 'intellectual property' of Tim Wallace™