Photographic Seminars and Live Shoot Workshops.
Classes and events in the UK, Europe and the US with award winning commercial advertising photographer Tim Wallace.
Photographer Tim Wallace is the driving force and creative thinking behind Ambient Life. An award-winning photographer his work is often described as both conceptual and dramatic. Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the world's most iconic brands such as McLaren, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US.
He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to the business aspects of commercial photography within the market place today. Tim's work has been published all over the World and he has been referred to as one of most creative photographers within his specialised field of commercial automotive photography. In the US Scott Kelby described Tim recently as one of the 10 most influential car photographers in the World today and also a man who greatly inspires others, not only within his own industry but beyond. Tim's view of all this is a little straighter forward, a man who's very well known for his down to earth attitude, his feet are very firmly on the ground. His desire to produce creative work is one that has driven him from a very young age at the point he first picked up a camera, "Photography is for me simply a creative passion, the ability to use light and form to capture in a single solitary image what I see within my own imagination at that point in time…"
Ambientlife, the company that Tim created in 2006 was also honoured in the 'Best New Business Awards' in the UK and won the 'Best New Creative Business Award', something that we are all extremely proud of especially during difficult times financially across the globe today and we think it pays great testament to his dedication and drive towards both our clients and his own work in the field of commercial advertising photography.
Tim was recently named by as one of the UK's most creative photographers whilst in the US Scott Kelby described Tim recently as one of the Ten most influential car photographers in the World today, Tim's view is a little more straight forward, a man who's known for his down to earth attitude, his feet are firmly on the ground and his desire to produce creative work is one that he has been driven to from a very young age when he first picked up a camera, "Photography is for me simply a creative passion, the ability to use light and form to capture in a single image what I see in my own imagination…"
He is well respected within the photographic industry not only for his 'working knowledge' of the industry but also for being very approachable and happy to try and help others understand and deal with the demands that photographers in today's very competitive and sometimes complex industry.
Since being asked in 2008 to be the first commercial photographer to hold a 'live shoot' seminar by Jaguar and since then demand for places on these events has grown and Tim has gone onto provide further 'live shoot' seminars with Jaguar, Land Rover, and Morgan to demonstrate both his approach and his skill as well as holding further live shoot events in other parts or Europe Tim also gives class based talks as part of his annual UK wide tour to discuss the business and technical aspects of his work as well as help others progress their own photographer and businesses through a better understanding of what is achievable and how to approach the industry today.
Tim works with different organisations and leads dedicated seminars and live shoots demonstrations for many leading organisations such as Nikon. Over the last few years Tim has worked closely with Nikon where he has been invited to stage events with them such as at the 'Focus' 4-day photography event in England where he staged the opening talk seminars to discuss his work and his approach to shooting some of his commercial work. Tim also worked with Nikon Europe recently where he led a comprehensive demonstration 'live shoot' event on stage in Denmark to launch the demonstrate the a new Nikon camera solution to an audience of over 160 fellow professional photographers from across Europe. His work has also been featured in many publications and manufacturer based commercial advertising to promote a positive and inspired message about creative photography. Most recently Tim had work featured in the Nikon FX brochure launched in Europe and Tim also takes part in numerous interviews regarding his work and through the year for magazines and websites and has also recorded a set of video interviews for Profoto Sweden talking about his lighting methodology.
Tim's History with KelbyOne
Tim has been a KelbyOne instructor for several years now and Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim's the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne.
The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. Tim is now a regular guest at Kelby and continues to build on the catalogue of training videos available through his dedicated area on the Kelby site where he is one of the featured instructors in the World alongside some of the biggest names in the photography today such as Joe McNally and Jay Maisel.
Lots of in-depth lighting, business, photography and technique video classes now available with over 18 hours of material to view
Online Classes with KelbyOne
Tim's online classes have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as interviews where Tim talks about what inspires him today and talks through the journey that led him to where he is today.
Working with Profoto Sweden
Profoto is a major driving force in the manufacturer of professional lighting systems aimed at the professional photographer and recently they released a set of 3 of their 'Masters' interview's that they recently recorded with Ambient Life photographer Tim Wallace where he discusses his work, lighting and his feelings towards what makes a successful commercial image in todays market. The interviews are part of the 'Master Series' of films that Profoto produce featuring renowned professional photographers from around the World.
The Background to our events
Tim has been giving seminar talks and staging 'Pro live shoot events' for over 6 years now and since our first public seminar series held for UK prestige car manufacturer Jaguar, the demand for Tim's public speaking and 'Live shoot' events has grown. This sort of event had never been done before at this level within the car industry and was very much 'a industry first' at that time. The first event was held at Jaguars main headquarters at Castle Bromwich in their purpose-built auditorium.
A great deal of planning and organisation from the supporting groups such as Hasselblad and Nikon went into the event and on the logistics and promotion of the event. Following these first seminars we were delighted to receive 96% positive feedback from both Jaguar and the attendees on what has turned out to be a series of both car photography seminars for Jaguar and Land Rover each year with Morgan joining in 2010. Tim also gives a commercial based talks around the UK where he talks through the business based aspects as well as the
technical areas of his work. These events are organised alongside Calumet and during the last few years seminars that were held by photographer Tim Wallace received the highest positive feedback of any event that had been staged in that same year, a great accolade we feel to not Only Tim's passion for his work but also his ability to connect with his audience and deliver a more modern and inspired view on photography. Tim has also worked with Nikon both in and outside the UK, giving talks on stage for Nikon at the launch day of the UKs largest Photography event, The Photography Show at the NEC in England, as well as recently being invited to Denmark by Nikon to do demonstration live shoots on stage at the Audi flagship design centre in front of an audience of over 160 people.
John Maries, Executive Director Jaguar
"I just wanted to say that I thought the event day was superb and your hard work and organisation really paid off. For me, the day flowed seamlessly along and enabled everyone to enjoy it. Thank you. Please send my thanks, also, to the vendors. The combination worked brilliantly. Even I enjoyed the chance to try out some exotic kit! The students will, I am sure, be talking about their day for some time. Thanks to you, they had a unique opportunity to work in a professional environment. I was especially pleased to see them engaging with the older cars.
As a sign of your success. I have to tell you the Finance Controller is still buzzing, this morning, and has five images on his wall, already! Favourite words from the day, "Leather! Who's photographing the leather?".
Chris Russel-Fish - Former Managing Director of Hasselblad
"I think the event is really great and it's good to see people coming to grips with the different bodies available through Hasselblad, these are in effect our customers of the future. It was great to meet Tim, a down to earth bloke who made me laugh and connected to the audience really well"
Land Rover 2 Day Pro Live Shoot Events
Following the success his live shoot seminars with Jaguar Tim now conducts 'live' seminars with Land Rover at their main centre in Halewood, Liverpool and also the Land Rover site at Solihull in the West Midlands. These events follow a similar format but involve a 'live' shoot this time working outdoors in a purpose-built areas located near the main centres. The shoots are split into separate areas to concentrate on the setup from scratch of a professional lighting arrangement for shooting a Land Rover on medium format digital Hasselblad equipment as well as 2 other area's for action based photography. The media sample below was put together after a 4 hour shoot on site at the location to promote the events with Calumet. Our new 'Go Beyond' events are now based on a more focused group event over 2 days rather than 1 to give those attending a very in depth and broad sample of this environment.