Photographer Tim Wallace is the driving force and creative thinking behind the commercial photography company Ambient Life.
His work is often described as both conceptual and dramatic and he works internationally with many high end brands across the globe such as McLaren, Jaguar Land Rover, Peugeot, Mercedes and Ferrari. He is a photographer who is renowned for not only being very driven and creative about his own photography but also is very open in his approach to the business aspects of commercial photography within the market place today. With work having been published across the globe he has been referred to as one of the UKs most creative photographers within his specialised field of photography. For over 10 years Tim has given seminars on a varied array of subjects from location lighting through to studio based work. He also talks on a regular basis about the 'business' side of his career to help others understand just what is required in this industry today and how to approach working in these sectors of the industry.
Tim created in 2006 was also honoured in the 'Best New Business Awards' in the UK and won the 'Best New Creative Business Award', something that we are all extremely proud of especially during difficult times financially across the globe today and we think it pays great testament to his dedication and drive towards both our clients and his own work in the field of commercial advertising photography.
2020 has seen a the world being turned upside down by the COVID-19 pandemic and it has touched us all in the way that we live our lives and operate our businesses.
Currently as we enter 2021 there are signs that things are looking more positive as vaccines that have been developed are rolled out across many countries however we all have some further work to do together to be able to remain safe and get the virus under control. With all these factors in mind we have had no choice but to cancel all the planned 2021 events that were scheduled to happen. We will be looking at this situation closely over the coming months and should we feel that an event can go ahead legally and safely then we will update you on our main sites and social channels. The scheduled master classes that were deferred from 2020 into 2021 that were to take place in Zurich, Switzerland, will be evaluated as part of that process once we have more news and feel the situation is safe for all concerned.
Tim's view on photography is very straight forward, he is a man who's known for his down to earth attitude, with his feet firmly on the ground he has a singular desire to produce creative work that has been driven from a very young age when he first picked up a camera, "Photography is for me simply a creative passion, the ability to use light and form to capture in a single image what I see in my own imagination…"
He is well respected within the photographic industry not only for his 'working knowledge' of the industry but also for being very approachable and happy to work with others to greater understand and deal with the demands that photographers in today's very competitive and sometimes complex industry face. Since being asked in 2008 to be the first commercial photographer to hold a 'live shoot' seminar by Jaguar at there headquarters in the UK events has grown and he has gone onto give seminars with brand clients such Land Rover, and Morgan as well as attending global photography events to participate as an instructor to demonstrate both his approach and knowledge to help others.
Tim is very well known for his class based talks where he discusses the business and technical aspects of his work to help attendies progress their own businesses through a better understanding of what is achievable and how to approach the industry today.
Over the years Tim has also worked closely with companies such as Nikon where he has took part in stage based events and performed live shoots in Denmark with the camera manufacturer to launch some of their new models. He has given the opening talks for Nikon at events such as 'Focus' in the UK, discussing his work through as well as also working with Hasselblad where he hosts 'Hasselblad Master Class' events that are based both in studio or on location to look at shooting and lighting.
Tim has been a KelbyOne instructor for several years now and Scott Kelby described Tim as one of the most influential car photographers in the World today and Tim was invited to the US by Kelby and with their filming and production crew produced a set of one hour long video tutorials that cover the in-depth aspects of the lighting of cars in photography, Tim's the approach to a shoot and the issues and solutions that can arise in different situations and working with just available light effectively. These video seminars are available online through KelbyOne and include in-depth lighting classes, business talks, photography and technique classes, in total over 18 hours of content learning.
The video seminars have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes.
Tim is now a regular guest at KelbyOne and continues to build on the catalogue of training videos available through his dedicated area on KelbyOne where he is one of their featured instructors in the World.
Tim's online classes have since proved a huge success and have received some great feedback from the tens of thousands of professional and amateur based viewers Worldwide that have used them to help them understand items from new lighting techniques to how to look at a scene and work to build up for a more atmospheric photographic capture. The videos also look at working with just one light for those that wish to try out and experiment in this field but have limited equipment available as well as some dedicated photoshop retouching and digital processing classes. You can also find 2 in depth interviews lasting over 1 hour each with Tim talking about the business side of the industry from setting up and first things to think about, through to client strategies and effective quoting as well as interviews where Tim talks about what inspires him today and talks through the journey that led him to where he is today.