Commercial photographer Tim Wallace has many years’ experience working in the sectors of truck photography, commercial vehicle, logistics, freight and haulage operations, specialist vehicle, engineering and supply chain. With a proven track record of commercial work for vehicle manufacturer clients such as Dennis Eagle, Terberg Matec, Forst, Totus Environmental and large logistics and supply chain operations such as NFT, Fowler Welch, Fullers Logistics, Culina and Pall-Ex.
Truck, logistics operations and supply chain photography can in its nature be a very involved medium of work that brings together many elements to create a final piece of commercial work for a client project through to delivery. From finding the right location or securing the right studio that can handle a specialised or large vehicle, to bringing together the logistics and not least managing the actual product, the truck, commercial vehicle or indeed the elements of the client's operation.
Having worked in these specialist sectors for many years we have a great deal of valuable knowledge that not only allows us to do the very best work for our clients but also in sensitive to their own commitments and operations whilst they need to maintain a day-to-day service operation. It is this sort of experience and knowledge that we often find brings our clients the peace of mind that we not only understand the requirements of the photography properly but also their daily business operations so that any work undertaken is sensitive to have the least impact possible yet deliver the best results.
Tim's specialist area of commercial photography and arguably what he is best known for is his vehicle photography, the work that he produces for our clients for both its quality and its unique creativity. Our goal is not only to capture the commercial vehicle or commercial operation but to inspire the client's own customers to see beyond and get a real sense of the client, to be quite literally inspired so that drives forward and inspired the client’s customers. We have a vast experience in shooting high end photography both on location and within a commercial studio environment, working closely with the key studios in the UK that are equipped, and capable, of having the size and space to allow full tractor trailer configuration shoots to take place.
Location shooting can often play a large part of a client shoot and this may well be within their own depot or operational facilities, or indeed in the case of dynamic moving photography of the vehicles being required we often will often use a dedicated test facility such as MIRA. This type of facility has the space and road size to allow differing permutations of shots that could involve a full tractor trailer unit truck or indeed sometimes multiple units in formation. We have gained valuable experience over the years in these situations dealing with safety assessments and such like for the test facilities to meet their own safety requirements and we are, as you would expect, fully insured and work professionally at all times ensuring safety on such shoots is paramount and considered at all times.
Tim has worked at many of these such facilities over the years and so has a very good level of experience and knowledge of both the track facilities and the potential in each area, thus saving time and allowing us minimise client costs.
Shooting in studio is a completely different skill set and this is something we both vast experience and technical skill to carry out to the very best level for our clients. Tim has shot in studios all over the world getting the very best results to create high quality vehicle-based work for our clients, indeed Tim was commissioned by one of our clients, Totus, recently to shoot a DISAB full tanker unit in studio, this represented the largest vehicle ever to be shot in studio in the UK.
We have been working with Dennis Eagle for many years and exclusively produce all of their commercial photography, from brochures to magazine placements and trade advertising. Our initial work with the company began when we were asked to shoot two new prototype vehicles that they were preparing to launch, from there the relationship has developed and grown we have worked with them on location shoots as well as recently shooting all the studio work for the company’s new vehicle brochures both in the UK, Europe, Asia, and the US.
Over the years since then we have worked closely with Dennis Eagle and Terberg Rosroca to provide all their commercial and marketing image assets for use throughout the World. Some recent projects have included the brochure photography of all their new vehicles including the prototype E-Collect all electric vehicle as well as documenting and photographing all the UK service centres and the people that make up the company and are the hub of what it is today.
Our studio work with Dennis Eagle was shot using a Hasselblad medium format camera system, this gives our client the very highest quality image files for then to then utilise across their business whether that be in brochure and marketing material or being deployed in large format on posters at trade motor events or on billboards. Using a high-end image capture system, we feel is imperative to our clients to give them not only the flexibility of imagery use but also the very best image quality possible to project their product to their own customers.
Forst is one of the industries longest standing manufacturers of Wood chipping machines in the World today and approached AmbientLife photographer Tim Wallace in 2019 to look at taking their product photography to the next level. Tim has worked closely with Forst and Redwood Global since then to create a whole new creative visual stance for their product photography and this is now used throughout the world to promote and market their range of Woodchippers.
We continue to work with Forst on a regular basis shooting a selection of their models within studio so that we can showcase them to the very highest level. Forst has a vast range of models and as a dynamic leader in their field they are constantly evolving new models and variations, at each stage we create the photography that carries this forward through their marketing and commercial advertising both on corporate websites as well as in brochures and at special events such as trade shows.
In the early part of 2019 we were approached by Totus who were seeking some high-quality studio photography of two new vehicles that they had developed, the Muller, and the KOKs. The photography was to be used in both brochures and commercial advertising as well as at special display events and shows. Commercial transport photographer Tim Wallace worked closely with the company over the last year and in late 2020 he was back in studio in the UK to create the image assets for their largest new fleet vehicle, the Disab Centurion.
This was no simple task to shoot this very large vehicle, indeed the Centurion which is the largest vehicle ever to be attempted 'in studio' in the UK so the shoot was quite a challenge, however Tim had spent months planning how it could be achieved and were happy to report that all the completed work has now been delivered to our client and they are very happy indeed. We continue to work closely with Totus shooting further commercial work as they grow their business and offer new vehicles and services to their clients, supporting all their marketing needs both in print and online.
In 2016 AmbientLife photographer Tim Wallace was approached by Hilary Devey's (Ex Dragons Den Entrepreneur) marketing team to look at a large project to totally transform and create a library of dynamic image assets that would be used in the build of a brand-new global website for her Palletised Freight Distribution Company Pall-Ex. Tim has worked closely with the Pall-Ex marketing team for a number of years now and continues to deliver a spectrum of photography that makes up the main content for their corporate global and UK sites to promote both the company and the services that they offer customers.
Hilary Devey made her fortune launching Pall-Ex, a palletised freight network. Launched in 1996, Pall-Ex was the third palletised goods distribution network to be launched in the UK. It was based on the well-established hub and spoke express parcels distribution model. Pall-Ex handles around 8,000 palletised consignments through its Leicestershire hub each day. The Pall-Ex Group vision is "to become the leading pan-European palletised freight distribution network," and to this end, the business is currently seeking prospective Principal National Partners in Turkey, Scandinavia and Germany. The realisation of this network will substantially reduce freight costs, ensure consistency of service across Europe and better enable trade with the fast-growing Asian markets and the rest of the world. The company has seen a great deal of new system implementation and growth over the last few years, they are working hard to expand their European network and in so doing chose recently to make a further investment into their online presence and website.
Tim -"When we first started to work with Pall-Ex it was a great initial project brief, literally we were starting from scratch and had blank canvas to work onto. Pall-Ex has a super marketing team as you would expect and the whole project was planned out over a quite short period of time with everybody working together as a team on the shoot. We did have quite a lot of material to get through to produce the required assets for the new global Pall-Ex website, with the shoot itself was split over different sections that concentrated on the core elements of the business and its model.
We began our work shooting on a UK proving ground to allow myself to shoot and create the dynamic truck shots, all of this being shot from a moving chase vehicle where I was harnessed in shooting back onto the target tractor trailer unit as we moved around the proving ground circuit. Shooting chase is never easy but it's something that I have been doing now for a great many years and with cars its reasonably straight forward to get the target vehicle and chase in the right positions. With large tractor trailer unit's it is another matter and there is a lot of two way radio traffic going on as well as hand signals from time to time to try and ensure that we get the vehicle up to the correct shoot speed and in the correct position to shoot before we run out of track, these vehicles are not rapid on acceleration so planning and knowing what your limits are very important indeed. Following our work on the proving ground we then looked at warehousing through to actual process and delivery before picking up on some 'lifestyle' type work around key staff and area's such as customer service to ensure that our client had a 'real human' face to the business.
Today we continue to work with the Pall-Ex team and create new work on a regular basis to support their growing business needs,"
Following our work over several years with Dennis Eagle in the UK we were then approached by the Dutch based company Terberg Matec to create advertising and commercial marketing photography that showcased their UK operations. We now work directly for Terberg in the UK within all their divisions including DTS Specialist Vehicle and have spent time working with the group to deliver high quality photography that they can use both within group marketing material but also within their 'bid tender' documents that they use for their own customers and area clients.
Tim has shot at many of the Terberg Matec main centres around the UK and has photographed their entire operations from company director profiles through to the engineering and operational functions that the company offers through its centres. We continue to work with Terberg as the business grows further and evolves so that we can meet their business needs through our photography.
Recently we were approached by Honda and engaged to do a commercial product shoot covering a range of their lawnmower models for a global campaign. We took a total of 4 product models into studio ranging from their latest tractor mower through to the new Miimo robot. All the work was completed in studio with our client and was used to create a global campaign that Honda used globally across all their sites entitled 'Total Control'. We worked closely with both the client and the advertising agency to get the right images completed so that all the assets could then be used to make up the campaign visuals. We often shoot our work in studio and this can be from large vehicles through to very small products and working in a controlled environment allows us to control the scenes completely and get exactly what the client needs. In the case of the Honda campaign, we needed to create the work for a group image that showed a specific targeted range of their mowers but also the photography to create a overhead garden scene. We work closely with a group of studios in the UK that can meet the needs of a shoot whether the need is a for a very large studio space for very large sized products such as tractor trailer truck units or, in the case of Honda, we utilised a cherry picker to get the right shooting angles and complete the shoot for the client successfully.
AmbientLife have been producing commercial and corporate photography for NFT for a number of years in the UK.
Initially Tim was approached by NFT when they were looking to build on their corporate image library, making changes to their content so that it reflected a more dynamic and higher end feel to their imagery for use both in corporate advertising as well as at a point where the company were going through some changes to both rebrand the vehicle livery and also launch a new commercial website. With a fresh and high-quality library of commercial photography the company was able to feed their advertising and marketing with new dynamic photography that stood out as well as utilising it for such items and customer calendars and as framed art work around all their UK sites.
We have been successfully working with them throughout their business growth over recent years and as well as creating vehicle photography we have also been heavily involved to projects to capture their operation. This is something that we often find goes hand in hand with the truck or commercial vehicle photography when a client is seeking to build a strong brand image library and this is something that we have great experience in. This can involve warehouse, depot or operational line work and all of these Tim approaches in the same way, first understanding the requirements and then working with the clients marketing team to formulate a 'brief' or shooting list of what is required and how that can be achieved. We are very aware that halting work in an operational area or taking tractor units out of the operation, even briefly, can have a cost implication for our clients so we invest time to ensure that the imagery required is achieved with the minimum impact to the business operation. In many cases this is where working with a 'experienced' commercial photographer with knowledge in an industry really can make a substantial difference.
Our first work for The Cartwright Group was based around their 'conversions' sector, a new division of their group. This latest development by Cartwright will capitalise upon the strength of the Cartwright brand and especially the company’s advanced engineering skills. Cartwright Conversions Ltd aims to become a major player in the industry, particularly serving the utilities, construction, civil engineering, rail and telecommunications markets, and is confident its flexible approach will enable the new company to swiftly make its mark in this growing specialist sector.
The first shoot that we did for the group was studio based and utilised a conversion by Cartwright for The London Ambulance Service. We worked closely with our client following this to create further photography across their divisions and locations to show other variants of conversations as well as their manufacturing process that can then utilised into new corporate websites and for use in their brand marketing and other media platforms.
We are very proud of what we have achieved for all our clients and we work mainly through reputation and recommendation.
If you would like to discuss your needs and would like to contact us then please do so and we would be happy to talk with you about your own projects and brand.
+44 (0) 7816 615 604
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