The Hype

Nikon Pro Book - Spring Edition

Article text
Nikon launch their Nikon Pro Book for Spring 2013 featuring some photography recently completed by Commercial Car Photographer Tim Wallace during a shoot in Los Angeles using Nikon based equipment with the infamous Aston Martin DBS

Nikon Pro is a very highly successful publication that in the past few years has won five industry awards. It is aimed at working professional photographers and agencies across Europe and demands the highest quality work in its features to showcase the work of professionals from around the globe. Its current readership levels exceed 75,000 and it is also a source for advanced technical information as well as new products that are soon to be available, reports and reviews.

Tim - "I'm delighted that we have had some work chosen for this years exciting Spring edition of Nikon Pro and in many ways its a great honour as I know that Nikon actively choose each year the photography to include from quite literally a global pool. In my work as a professional commercial photographer I use both medium format (Hasselblad H3 / H4) and DSLR (D3s / D4) camera solutions to best adapt and work in what can often be a changing and demanding field of photography. Since the onset of the 'digital age' we have heard many voice concerns about if digital holds the quality of film and in my opinion digital as a whole overtook film for dynamic range and quality approx 3 years ago. Nikon is a brand that I am very familiar with having used these camera's all my life since my first Nikon, a rather battered FM that still resides on top of my book shelve in the office, and for me they are a valuable addition to my high end medium format equipment. I think the comparison between DSLR and medium format will always be made but for me its quite simply a case of what is fit for purpose for the shoot in question. I will never be looking to get 14 frames a second from my Hasselblad but on the other side of things I would not expect to maintain the noise control and speed of my D3s and D4 if it attempted to reproduce the fine definition and resolution from a Hasselblad. In essence each has their role and each has their strong points, as a professional working photographer my only comment would be that its not productive to believe that you must 'choose' between either, use what works for you and if that means working on both a DSLR and medium format then pick the best 'tool' for the job at that point"