Aston Martin Legends - Best of Behance Award
Each day the curators of Behance choose a project from the many thousands submitted so its a real honour for us and photographer Tim Wallace.
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Aston Martin Legends
Tim - "The Aston Martin Legends Project was born from the many years that I have been photographing many classic Aston Martins for our client. It represented a definitive collection of what I felt was one of the best photography that I had created over the years that represented these astonishingly beautiful cars. Our work with Aston is in my opinion some of the most satisfying and challenging that we have carried out. The purchase of an Aston Martin can cost anywhere between £80k and £8m and as such it's my responsibility to create an image or a series of images that capture the sheer essence of a car or a model range to both inspire and create a desire within the viewer to drive his or her own wish to consider the Aston Martin as a serious and desirable purchase. You don't in truth purchase an Aston Martin based on just performance and it is unlikely that the practical aspects of economy and efficiency will factor highly in the decision, as such it is very much an emotional and lifestyle based purchase, this means that I need to shoot according to that market and to that end and create that desire, this is exactly what we try to achieve with our work for Aston in this product area and over the years we have seen sales of the Classic Aston models almost double and also seen a broadening of the modern range customer base, a very satisfying response to the campaigns and work that has been put into these advertising and commercial projects. We are just a small cog in the machine but we work very closely with our clients to ensure that we are aware of not only exactly what is required from us but also to look at exactly what will drive our clients customers for the best outcome to a campaign.
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