New work for client Pall-Ex and Fortex
This month saw truck and commercial photographer Tim Wallace on location with our client Pall-Ex to bring up to date their marketing and advertising photography and also to bring some new photography in for the Fortex side of their business following its acquisition by Pall-Ex. The work was all shot on location over a period of 2 days working closely the operational and management teams to be able to deliver on the brief provided.
09/09/2022
Tim -"This has been really enjoyable to work with the Pall-Ex team on projects and its always great to take on a brief like this where you literally have a blank canvas to work onto. Pall-Ex has a super marketing team as you would expect and the whole project was planned out over a quite short period of time with everybody working together as a team on the shoot. We did have quite a lot of material to get through to produce the required assets for the new global Pall-Ex website and we all are really looking forward to seeing that go live shortly. The shoot itself was split over different sections that concentrated on the core elements of the business and its model. We began shooting the Pall-Ex operation from warehousing through to key staff and both the business and home deliveries. We then moved to the Fortex element of the operation in the second day to cover the same elements and give the group the photography that they need for their marketing and advertising."
Several year ago AmbientLife photographer Tim Wallace was approached by Hilary Devey's (Ex Dragons Den Entrepreneur) marketing team to look at a large project to totally transform and create a library of dynamic image assets that would be used in the build of a brand-new global website for her Palletised Freight Distribution Company Pall-Ex. Tim spent time working through the company's logistics structure with the Pall-Ex team to deliver a spectrum of photography that was implemented into a new corporate global site for the company.
Hilary Devey made her fortune launching Pall-Ex, a palletised freight network. Launched in 1996, Pall-Ex was the third palletised goods distribution network to be launched in the UK. It was based on the well-established hub and spoke express parcels distribution model. Pall-Ex handles around 8,000 palletised consignments through its Leicestershire hub each day. The Pall-Ex Group vision is "to become the leading pan-European palletised freight distribution network," and to this end, the business is currently seeking prospective Principal National Partners in Turkey, Scandinavia and Germany. The realisation of this network will substantially reduce freight costs, ensure consistency of service across Europe and better enable trade with the fast-growing Asian markets and the rest of the world.
The company has seen a great deal of new system implementation and growth over the last few years, they are working hard to expand their European network and in so doing chose recently to make a further investment into their online presence and website. Tim was contacted a few months ago with an outline of the project and AmbientLife took the brief onboard and the planning began. Like any logistics or distribution business it is a fast paced and 24-hour operation so a great deal of planning and preparation was required to tie together all the key elements to be captured across the project. Tim was chosen for the project not just because of his own unique style to transport related photography work but also for his experience working within these business types, understanding the client needs in regard to the brief is important but also Tim has a firm understanding of the real time operational requirements and how to work best within those to achieve the photography to fulfil the brief fully.
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