Commercial Photographer of the Year - Tim Wallace
British Photography Awards 2021
In all seriousness though regardless of this I am immensely honoured and proud to have won the Photographer of the Year for Commercial Photography 2021 for my work with our client McLaren. The last few years have been very difficult for everyone and not least those working within the creative industries, it is humbling to have work recognised to this level and as with anything that I do of this nature it is a team effort so I would very much like to thank the team at McLaren, Calverts Studio and my good friend Steve Bunker who worked with me throughout the campaign shoot over a long week in studio. Without these people I could not do what I do."
All the funds received from this award have gone to my chosen sponsored charity which is Help For Heroes in support of all the amazing work that they do to help veterans in times of need.
McLaren Project Background
McLaren Special Operations (MSO) is a bespoke division, dedicated to helping take McLaren ownership to a whole new level. MSO create cars around an owner’s precise tastes, and are able to provide everything from bespoke customisation options through to building ultra-exclusive limited-edition or one-off models.
Their mission is to make what is already special into something truly unique, to create your perfect McLaren.
The brief was to complete a comprehensive suite of 54 high-quality beautiful photographic assets to be utilised to create the McLaren Sports Series ‘Genuine Accessories’ Brochure.
The entire shoot would be based around the McLaren 570S and would need to fully capture the entire range of options that would be available, from the handcrafted carbon through to body modifications, as well as all the interior upgrade options. Once completed the brochure was available through the global McLaren website and within the ownership portal. McLaren had a very precise requirement for how all the completed images should look and feel, and with new corporate image guidelines in place the photography would need to strictly follow these to allow the suite of images to all tie together when placed within the final brochure.
McLaren MSO - Project Background
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